Crafting Experiences with Precision and Play

I’m Andrea, an experience designer with a desire for creating user experiences that resonate and engage. Based in the tech hub of Waterloo, Ontario, my five-plus years in the industry have been a blend of innovation, strategy, and a touch of playfulness.

Professional Pathway: My journey in design is driven by a deep understanding of user behavior and a commitment to aligning this with business objectives. Armed with research, strategic thinking, and a profound empathy for users, I’ve contributed to transformative projects at Manulife and supported startups in achieving their vision. My goal? To humanize the digital landscape one interaction at a time.

Collaborative Spirit: I firmly believe that the best designs emerge from collaborative efforts. It’s about harnessing diverse talents, embracing unique perspectives, and crafting experiences that transcend individual contributions. I’m at my best when I’m exchanging ideas and sharing a laugh with teammates, all while keeping our collective eyes on the prize.

Interests and Inspirations: Away from the screen, I’m an explorer at heart. Whether it’s perfecting my yoga practice, diving into the latest video game, or indulging in the art of people-watching over a robust cup of coffee, I’m always seeking balance and inspiration. Not to mention, my passion for archery and illustration keeps my creative spark alive.

Why Choose Me? With a foundation in human-centered design and content marketing, coupled with an agile approach to ideation, I offer a unique blend of creativity and strategic insight. If you’re looking for an Experience Designer who can elevate your project from functional to phenomenal, let’s connect. My portfolio is a testament to my commitment to excellence, and I’m eager to discuss how we can collaborate to create something truly special.