ANDREA LITTLE

Experience Strategy + Research + Design

As a senior designer, I craft intuitive solutions grounded in data and behavioral insights. With a relentless curiosity, I navigate ambiguity and turn complexity into clarity by always asking “why” and “what if”.

My work drives experience refinement and plays a pivotal role in advancing strategic initiatives that elevate user engagement, streamlines navigation, and shapes intuitive digital experiences.

Throughout my portfolio, you’ll see work that reflects thoughtful execution and meaningful impact. I’m proud of what I do — but even more proud of the impact it creates. Because at the heart of every interaction is a person, and I never forget that... because A Little UX goes a long way. 😉

Typewriter Intro

VIEW MY WORK

  • MANULIFE VITALITY

    Website redesign

    Redesigned the customer-facing Manulife Vitality microsite to support the high-profile “Go Big” launch.

    🔒 View case study

  • d.MBA

    Business Design program

    Showcase of project work completed through the d.MBA—a business program designed specifically for designers that applies core business concepts through a human-centred design lens.

    View course work

  • PLANEASY

    Feature Integration: Authenticated Profile Hub

    Designed a centralized hub for users to manage personal data and financial documents within the existing brand and site infrastructure.

    🔒 View case study

  • UNBURDEN

    Mobile App Design

    Created a conceptual decluttering app to assist users looking to eliminate excess items from their home and life.

    View case study

  • GHD DIGITAL

    3D Data Visualization Models

    Generated interactive data models depicting raw environmental data to support engineering teams with visual data-centric solutions.

    View case study

  • MANULIFE PLAN & LEARN

    Blog Redesign

    A refreshed blog experience designed to deliver expert content that helps customers feel more in control of their health and financial wellness.

    🔒 Coming Soon